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by David Lively | About Retail, Blog, Family Business, Generations
Have you ever been told by your boss that you’re not allowed to wait on customers because, “You don’t have enough sense!”? Many careers begin slowly. “Why should I pay you to learn the business?” was the mantra at one man’s...
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by David Lively | About Retail, Blog, Communication, Family Business
The Las Vegas furniture market is filled with great product introductions and a record number of retailers looking to fend off the summer blues. I was nicely surprised to NOT hear people complaining about how difficult business is. While it is clear things are tough,...
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by David Lively | About Retail, Blog, Communication, Family Business, Generations
This evening seems simply surreal. I’m in Las Vegas preparing to speak to a number of independent furniture store owners at World Market Center. Generational transfer is the topic of the presentation. While reviewing notes it was striking to re-read the results...
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by David Lively | About Retail, Blog, Communication, Family Business
Words really do matter in advertising. Advertising written well will cause the reader or listener to take abrupt and unexpected changes in direction. Advertising should align with what really touches the customer, moving them and their hearts with meaning. Advertising...
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by David Lively | About Retail, Blog, Communication, Personality Type
For the first half of our life, passages are fairly easily marked. We go to school, get a job, find a mate, raise a family and contribute to our community. But a strange thing happens on the way to the finish line. The built in “life detector” begins to...
