by TheLivelyMerchant | About Retail, Blog, Communication, Family Business, Marketing, Web Strategy
How to Prepare for a Global Pandemic (and beyond) Business owners spend countless hours preparing for every possible scenario. They hire and train people, select store sites, carefully choose products and set prices, and continually take the temperature of the market....
by TheLivelyMerchant | Advertising, Communication, Marketing, Social Media, Web Strategy
Digital Strategies during COVID-19 (and beyond) We are all adjusting to a new normal under COVID-19 restrictions. Life on the street and in our stores has changed dramatically as customers and employees practice social distancing, self-quarantines, and...
by David Lively | Blog, Marketing, WHFA Article
This article by Jeff Bennett was taken from an upcoming issue of Western Retailer, a publication of the Western Home Furnishings Association. You’re doing everything right to market and brand your business. Radio and TV ads? Check. Direct mail? Yes. A Web site?...
by David Lively | About Retail, Blog, Communication, Marketing
The door opens, and in walks the customer you were working with last week…what was it they were looking at? Oh yes, the dining room suite. And you were hoping they were going to add the sideboard as well. (ring-ring) But right as they walk in, the phone rings. And...
by David Lively | Advertising, Blog, Marketing, Products, Web Strategy
Our online selling team has arrived at the High Point Market, driving, flying and crawling in from Ohio, Michigan and Florida. As we reviewed the opening headlines, I caught a FURNITUREToday story about CSN Stores’ geo-targeted advertising program. It’s exciting to...
![What Gets Measured Gets Done]()
by David Lively | About Retail, Advertising, Blog, Marketing
“What gets measured gets done,” said Jack Welch, former chairman and CEO of General Electric. Welch often credited much of his success during his 30 plus years at the helm of GE to hiring and evaluation of his employees. It is said that he spent as much as 50 percent...
