Seriously?

Seriously?

Our online selling team has arrived at the High Point Market, driving, flying and crawling in from Ohio, Michigan and Florida. As we reviewed the opening headlines, I caught a FURNITUREToday story about CSN Stores’ geo-targeted advertising program. It’s exciting to...
What does the lady say?

What does the lady say?

The single most important number that directly impact your profitability doesn’t even appear on your financial statements: Customer Satisfaction. Our Ask Ms. Jones™ process provides you with prompt, actionable information so you’ll know exactly what your customers are...
What does the lady say?

Should you fire your website?

What would it look like if your online strategy worked perfectly? Site visits? Catalog pages? Phone calls to your store? Sign-ups for your online newsletter? In retail, “wins” are often defined by someone other than the business owner. Vendors design...
What does the lady say?

Digital Nomads

Hugh MacLeod said, “The old ways are dead. And you need people around you who concur. That means hanging out more with the creative people, the freaks, the real visionaries, than you’re already doing. Thinking more about what their needs are, and...

Beware of the Doghouse

To all the women out there who’ve ever unwrapped a vacuum cleaner, and to all the retailers who think the best ads are about product, price and promotion. Merry Christmas from The Lively...
What does the lady say?

Lather, rinse, repeat.

Roy H. Williams, The Wizard of Ads, wrote this week about what he calls The Extraordinary People Myth: “It’s like you’ve asked him to defend his religion; the business owner who believes in growing his businesses through exceptional service delivered by...