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by Amy Lively | Blog, Communication, Family Business, Generations, Retail Idioms
Turn signal flashing, Mrs. Customer carefully pulls her Buick up to your store and asks to see matching tables for her living room. Ms. Customer peels into the lot, glove box bursting with parking tickets, and asks if you have a red leather chaise for her bedroom....
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by Amy Lively | About Retail, Blog, Communication, Family Business, Retail Idioms
World peace. Peace of mind. Give peace a chance. Your customer might not have inner peace about shopping at your store. It’s going to cost her a lot of money. It’s going to take a lot of her time. She’s going to have to face off with salespeople who...
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by David Lively | Blog, Communication, Family Business, Retail Idioms
Have you ever been served dinner on the red plate? Not any old red plate, but THE Red Plate. You can get one on eBay: it’s simply a plate that says, “You Are Special Today,” that’s used to celebrate birthdays or achievements or just to cheer...
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by David Lively | Blog, Communication, Family Business, Retail Idioms
Don’t ever ask a woman when she is due. Don’t assume she’s expecting, even if you’re at “Babies-R-Us” and she’s wearing a baggy t-shirt printed with a big arrow pointing to her bellybutton that says “BABY.” You...
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by David Lively | Blog, Communication, Family Business, Retail Idioms
Charity begins at home. Specifically, in your customer’s home. She gives her time, her talent and millions of her dollars to worthwhile causes at home and throughout the world. She cried, then sent cash to help the victims of September 11. She made cookies for a...
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by David Lively | Blog, Communication, Family Business, Personality Type, Retail Idioms
Remember Aunt Edna? The one who pinched your cheeks and mussed your hair every year at the annual reunion? You liked playing with her marble collection, and the awkward hug was the price of admission. Remember Uncle Frank? He grunted a gruff “howdy,” none...
