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by David Lively | Blog, Communication, Family Business, Retail Idioms
Homeland Security. Security blanket. Social Security. Security system. Security is our most basic human need. If we feel insecure we are unable to love, to work, to shop. Yes, to shop. Certainly you remember the uncertain anxiety in the days following 9/11 and...
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by David Lively | Blog, Communication, Family Business, Products, Retail Idioms
“There’s no place like home… there’s no place like home.” If you keep up with our posts at The Lively Merchant, you’re likely in retail. You make a living selling stuff for your customer to put in her abode. What do you really know about...
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by David Lively | Blog, Communication, Products, Retail Idioms
Your customer loves Wal-Mart. Well, she likes the idea of Wal-Mart, even if she doesn’t like the company. She likes getting groceries and greeting cards, toys and toiletries, sporting goods and sportswear all at one place. Say what you will, Wal-Mart does offer...
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by David Lively | Blog, Communication, Family Business, Retail Idioms
“Choosy Moms choose ________.” “When you care enough to send the very best.” “Quality is Job 1.” Feeling adrift in a sea of selection on the showroom floor, a recognized brand is like a life raft to your customer. It’s like...
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by David Lively | Blog, Retail Idioms
She says, “How much is this?” You say, “Well, I’m not really sure. Let me go look that up…” She was never a Cub Scout, but your customer knows what it means to “Be Prepared.” She happily traded her Mini Cooper for a minivan...
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by David Lively | Blog, Communication, Retail Idioms
You say, “We’ve got the best prices in town!” She says, “That’s still too expensive.” Your customer will always try to use PRICE as her first line of defense, hoping that this seemingly ironclad excuse will stop any salesperson in...
