by David Lively | About Retail, Blog, Communication, Web Strategy
Recently I’ve had the pleasure of spending a lot of time with several retailers in a round table setting. We talk at ease about television and radio and newspaper, but I often get blank stares when I bring up the subject of online strategy, ecommerce, SEO, PPC,...
by David Lively | About Retail, Blog, Web Strategy
Your customer is most anxious on your website when she’s reviewing her cart. The cart page shows the cart total for the items added and the basic price – but often doesn’t show the tax or shipping charges – thus begins the fear of the unknown. Aside...
by Amy Lively | Blog, Retail Idioms
Family man. Runs in the family. In the family way. Family tree. Family matters. Americana is all about family. We’ve even stretched it to include our “work family” and our “school family” or our “church family.” Despite efforts to redefine it, we all have our own...
by David Lively | About Retail, Blog, Communication, Family Business
Check out this excerpt from “How To Make Your Website Really Sell” in the September, 2009 issue of Entrepreneur Magazine featuring David Lively: Be sure to post toll-free phone numbers and e-mail addresses on every page, as well as fields for visitors to...
by David Lively | About Retail, Blog
One reason people hire The Lively Merchant is because we help them do things they need to do and want to do, but don’t have time to do. One way we do this is by providing insights and reviews of new research and resources so you can decide if they are useful tools to...
by David Lively | About Retail, Blog, Family Business
As I talk with a business owners of all sizes, and they explain how their hands are tied in moving forward with an internet strategy. They believe they are doing the best they can under the circumstances, of course, but really there are departments in their...