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by David Lively | Blog, Family Business, Generations
I’m working through a series of questions about purpose. The first one is: “Why do we feel an organization should aspire to make the world a better place?” Making the world a better place seems to be more important now than ever before among all...
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by David Lively | Blog, Communication, Family Business, Generations
Have you ever thought about the questions leaders need to ask in order to instill purpose within their companies? This has really been top-of-mind for me lately, because so much is riding on the decisions leaders are making today. It seems as if the margin of error...
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by David Lively | About Retail, Blog
Can you tell she was raised in a retail store? Our daughter wrote this story as an assignment for school; the underlined words are from her spelling list. There’s still time to find the manger before the wassail runs out. Once upon a time in a little town called...
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by David Lively | About Retail, Blog, Communication
“Reactance” is a swanky physchological word for manipulation. The idea of persuasive writing in the last 50 years was to make people believe the impossible by convincing them the business somehow knows their needs. It might sound like this: “You...
by David Lively | About Retail, Blog, Communication, Family Business, Generations, Personality Type, Products
To all the women out there who’ve ever unwrapped a vacuum cleaner, and to all the retailers who think the best ads are about product, price and promotion. Merry Christmas from The Lively Merchant
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by Amy Lively | Blog, Family Business, Retail Idioms
We can’t even go to church anymore without expecting to be entertained. We want great music and puppet shows for the kids. We want to hear a message that tickles our ears, not pierces our hearts. Christmas has become a gross spending spree instead of a glowing...
