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by David Lively | Blog, Communication, Family Business
A point to ponder, from Brian Clark on copyblogger.com: Mass media is a historical aberration. For a short 70-odd years of human history, a relatively small group of people told us what to think and what to buy, and we were expected to passively accept it....
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by David Lively | About Retail, Blog, Communication, Family Business, Generations
Peter Drucker said the purpose of business “is to create a customer.” This is true, but it is only a single layer of the truth. Another layer is described by Ogden Nash in Portrait of the Artist as a Prematurely Old Man: It is common knowledge to every...
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by Amy Lively | About Retail, Blog, Communication, Family Business, Retail Idioms
Your priorities are what you do PRIOR to everything else. We spend a lot of time evaluating our priorities this time of year, making promises to lose 20 pounds and call our parents more often. Most people would say that their priority is family, or their spiritual...
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by David Lively | Blog, Communication, Family Business, Generations
Have you ever thought about the questions leaders need to ask in order to instill purpose within their companies? This has really been top-of-mind for me lately, because so much is riding on the decisions leaders are making today. It seems as if the margin of error...
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by David Lively | About Retail, Blog, Communication
“Reactance” is a swanky physchological word for manipulation. The idea of persuasive writing in the last 50 years was to make people believe the impossible by convincing them the business somehow knows their needs. It might sound like this: “You...
by David Lively | About Retail, Blog, Communication, Family Business, Generations, Personality Type, Products
To all the women out there who’ve ever unwrapped a vacuum cleaner, and to all the retailers who think the best ads are about product, price and promotion. Merry Christmas from The Lively Merchant
