by David Lively | Blog, Communication, Generations
When your pain exceeds your fear of risk, you will begin the process of change. At a key crossroads of your career, ownership must ask, “Why does every day feel like a battle? What causes my frustration to occur? What standard is missing (or isn’t being...
by David Lively | Blog, Communication, Retail Idioms
You say, “We have 8-way hand tied cushions!” She says, “So what?” The closest your customer ever came to building a piece of furniture was a paper towel rack she made in 8th Grade shop class. Do they even teach shop class anymore? Respectfully, her experience with...
by David Lively | Blog, Communication, Retail Idioms
You say, “We deliver!” She says, “I’m excited about my new delivery, but…” “But… I’m not looking forward to staying home all day to wait for it. Or what if I have to work that day? It will be a huge pain in the neck to take time off to come home and...
by David Lively | Blog, Communication, Generations
The world-changers who are drinking Heineken on America’s college campuses today weren’t a speckle in their mother’s eye when Coke taught the world to sing. But almost one generation later (37 years, to be exact), these two ads are mirror images of...
by David Lively | Blog, Communication, Retail Idioms
You say, “This weekend only!” She says, “Not on my calendar!” There are many demands on your customer’s time. There are things she has to do, like go to work and get groceries and take the kids to the dentist. There are things she needs to do,...
by David Lively | Blog, Communication, Retail Idioms
No, not “idiot.” Idiom. It means: 1. an expression whose meaning is not predictable from the usual meanings of its constituent elements, as kick the bucket or hang one’s head, or from the general grammatical rules of a language, as the table round for the round...
