![Wisdom verses Folly]()
by David Lively | About Retail, Blog, Communication
“Reactance” is a swanky physchological word for manipulation. The idea of persuasive writing in the last 50 years was to make people believe the impossible by convincing them the business somehow knows their needs. It might sound like this: “You...
by David Lively | About Retail, Blog, Communication, Family Business, Generations, Personality Type, Products
To all the women out there who’ve ever unwrapped a vacuum cleaner, and to all the retailers who think the best ads are about product, price and promotion. Merry Christmas from The Lively Merchant
![Wisdom verses Folly]()
by David Lively | About Retail, Blog, Communication, Family Business, Generations
On January 6, 1941 President Roosevelt forever changed to direction of the nation. He single handedly added freedoms beyond the American Constitution. It was never implied Americans should expect freedom from “want and fear.” While these are wonderful...
![Wisdom verses Folly]()
by David Lively | About Retail, Blog, Communication, Family Business, Generations
491 years and 18 days ago, the 95 Thesis was nailed to the door in Wittenberg. In its day, this was the means of inviting scholars to debate important issues. Not a single person took the challenge. A decree condemning the views was issued. The decree was later...
![Wisdom verses Folly]()
by David Lively | About Retail, Blog, Communication, Family Business
Pepsi forced Coke into the greatest marketing blunder of the 20th century. Coke couldn’t stand coming in second in the infamous Pepsi Challenge so they decided to change their classic winning formula. The results were nearly the death of a legend. This list of...
![Wisdom verses Folly]()
by David Lively | About Retail, Blog, Communication, Family Business
Daily life keeps me humble. Killing lions and bears like my namesake has never out of the question. Of course with killing you create a lot of mess. Mess always has to be cleaned up. (Notice the current financial condition of GM and Chrysler.) When we think about the...
