by David Lively | Blog, Communication, Family Business
When are we going to stop debating and begin fixing the problem? Whatever “the problem” may be, knowing when to stop talking and start walking are a key indicators of success. If we don’t ask enough questions, we’re likely to go off half-cocked...
by David Lively | Blog, Communication, Family Business, Generations
TS Eliot said, “Business today consists in persuading crowds.” Do you believe your marketing and training message is persuasive? Does your organization show understanding, trust, threat, tension, surprise, substitution, specificity, social proof,...
by David Lively | Blog, Family Business, Products
What would it look like if your online strategy worked perfectly? Site visits? Catalog pages? Phone calls to your store? Sign-ups for your online newsletter? In retail, “wins” are often defined by someone other than the business owner. Vendors design...
by David Lively | About Retail, Blog, Communication, Family Business
“She’s out there and she’s looking for you. This is not the time to play hide and seek.” So says Ray Allegrezza, Editor-In-Chief of FurnitureToday, in a recent editorial. “It’s always a good thing to be connected to your customers —...
by David Lively | About Retail, Blog, Communication, Family Business
“Can’t act. Slightly bald. Can dance only a little.” Good thing Fred Astaire paid no attention to MGM’s review of his screen test. Beethoven’s violin teacher declared him hopeless as a composer, while Einstein’s teacher wrote that...
by Amy Lively | About Retail, Blog, Communication, Family Business, Retail Idioms
THE NEW YORK TIMES, SEPTEMBER 8, 1895 – Mrs. Clara McArthur of 167 [sic] East One Hundred and Twenty-seventh Street, the young woman who attempted to jump from the Brooklyn Bridge ten days ago, but was prevented from doing so by the police, dropped off quietly in the...