by David Lively | Blog, Communication, Generations
When your pain exceeds your fear of risk, you will begin the process of change. At a key crossroads of your career, ownership must ask, “Why does every day feel like a battle? What causes my frustration to occur? What standard is missing (or isn’t being...
by David Lively | Blog, Communication, Retail Idioms
You say, “We have 8-way hand tied cushions!” She says, “So what?” The closest your customer ever came to building a piece of furniture was a paper towel rack she made in 8th Grade shop class. Do they even teach shop class anymore? Respectfully, her experience with...
by David Lively | Blog, Communication, Retail Idioms
You say, “We deliver!” She says, “I’m excited about my new delivery, but…” “But… I’m not looking forward to staying home all day to wait for it. Or what if I have to work that day? It will be a huge pain in the neck to take time off to come home and...
by David Lively | About Retail, Blog
If we simply stay focused on bad news we will continue a self filling decline into the retail abyss. Yes business conditions are difficult. Possibly as difficult as they have been in the last ½ century, but retail furniture remains a numbers business. Is your...
by David Lively | Blog, Personality Type
Archetypes are based in the observation of differing but repeating patterns of thought and action that re-appear time and again across people, countries and around the world. Jung’s main archetypes are not ‘types’ in the way that each person may be...
by David Lively | Blog, Communication, Generations
The world-changers who are drinking Heineken on America’s college campuses today weren’t a speckle in their mother’s eye when Coke taught the world to sing. But almost one generation later (37 years, to be exact), these two ads are mirror images of...
