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by David Lively | About Retail, Blog, Communication, Family Business, Generations
This evening seems simply surreal. I’m in Las Vegas preparing to speak to a number of independent furniture store owners at World Market Center. Generational transfer is the topic of the presentation. While reviewing notes it was striking to re-read the results...
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by David Lively | About Retail, Blog, Communication, Generations, Personality Type
Dreams and myths are constellations of archetypal images. What then is an archetype? Jung said we have a”preconscious psychic disposition that enables a (man) to react in a human manner.” Archetypes may emerge into consciousness in piles of variations....
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by David Lively | About Retail, Blog, Communication, Family Business
Words really do matter in advertising. Advertising written well will cause the reader or listener to take abrupt and unexpected changes in direction. Advertising should align with what really touches the customer, moving them and their hearts with meaning. Advertising...
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by David Lively | About Retail, Blog, Communication, Personality Type
For the first half of our life, passages are fairly easily marked. We go to school, get a job, find a mate, raise a family and contribute to our community. But a strange thing happens on the way to the finish line. The built in “life detector” begins to...
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by David Lively | About Retail, Blog, Communication, Family Business, Personality Type
“Jack of all trades, master of none” turns up more than 2 ½ million hits with a Google search. The phrase is the title of a book, a CD, a blog, a TV sitcom, and I’m certain a number of other things. Thinking about this old standby as it relates to...
