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by David Lively | About Retail, Blog, Family Business, Generations
Purpose statements have long tasted like stale Saltines filled with things like who founded the company, when it was founded, the company’s position as the market leader, its dedication to customer service, who its customers are, and why you should aspire to be...
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by David Lively | Blog, Family Business, Generations
I’m working through a series of questions about purpose. The first one is: “Why do we feel an organization should aspire to make the world a better place?” Making the world a better place seems to be more important now than ever before among all...
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by David Lively | Blog, Communication, Family Business, Generations
Have you ever thought about the questions leaders need to ask in order to instill purpose within their companies? This has really been top-of-mind for me lately, because so much is riding on the decisions leaders are making today. It seems as if the margin of error...
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by David Lively | About Retail, Blog
Can you tell she was raised in a retail store? Our daughter wrote this story as an assignment for school; the underlined words are from her spelling list. There’s still time to find the manger before the wassail runs out. Once upon a time in a little town called...
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by David Lively | About Retail, Blog, Communication
“Reactance” is a swanky physchological word for manipulation. The idea of persuasive writing in the last 50 years was to make people believe the impossible by convincing them the business somehow knows their needs. It might sound like this: “You...
