![Sticks and stones will NOT break bones, but words CAN really hurt you]()
by David Lively | About Retail, Blog, Communication, Family Business
Words really do matter in advertising. Advertising written well will cause the reader or listener to take abrupt and unexpected changes in direction. Advertising should align with what really touches the customer, moving them and their hearts with meaning. Advertising...
![Sticks and stones will NOT break bones, but words CAN really hurt you]()
by David Lively | About Retail, Blog, Communication, Family Business, Personality Type
What do you make of this? A farmer planted seed. As he scattered the seed, some of it fell on the road, and birds ate it. Some fell in the gravel; it sprouted quickly but didn’t put down roots, so when the sun came up it withered just as quickly. Some fell in...
