Recession Survival Kit, Part III

Recession Survival Kit, Part III

Today I spoke to retailers at the High Point furniture market. We discussed the two types of customers. They are transactional and relational. I’m often asked, “Which one is best?” Or, “How do I attract this type or that?” There’s...
Recession Survival Kit, Part III

How to survive a recession

This week in High Point, North Carolina, furniture retailers from around the country will be asking, “How do I survive this recession?” Come find out what’s working on Tuesday at 2:30 pm in the 12th floor resource center. There are actually six...

A Tale of Two Brains or Three?

It has been said men likely think with their head, rarely think with their hearts, and sometimes even think with their… I wonder which brain locks in on the same-old-same-ole advertising ideas. Who’s run this? Have you seen this somewhere else? What terms make it work...