Utilizing SEO: Strategy

Utilizing SEO: Strategy

Part 3 of 3 Beyond technology, here are three principles to remember when planning and executing an SEO campaign: Flow Remember, the reason you are trying to get your website to the top of the first page is because you want people to come to the site and look at your...
Utilizing SEO: Strategy

Utilizing SEO: Why and How?

Part 1 of 3 Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV. Now, when print media is experiencing cutbacks,...
Utilizing SEO: Strategy

History does repeat.

491 years and 18 days ago, the 95 Thesis was nailed to the door in Wittenberg. In its day, this was the means of inviting scholars to debate important issues. Not a single person took the challenge. A decree condemning the views was issued. The decree was later...
Utilizing SEO: Strategy

Recession Survival Kit, Part II

If you’re in High Point, come find out what’s working for other retailers during this “economic downturn” tomorrow at 2:30 pm in the 12th floor resource center. There are actually six things- no, seven things your family business can do in a...