![When the only tool you own is a hammer, every problem begins to resemble a nail]()
by David Lively | About Retail, Blog, Communication, Family Business
The last time paid newspaper circulation in the United States was at its current level, a new house was selling for $4,600, a gallon of gas was 15 cents and the average annual wage was $2,400. Oppenheimer’s Little Boy and Fat Man were about to bring World War II to...
![When the only tool you own is a hammer, every problem begins to resemble a nail]()
by David Lively | About Retail, Blog, Communication, Family Business, Products
The single most important number that directly impact your profitability doesn’t even appear on your financial statements: Customer Satisfaction. Our Ask Ms. Jones™ process provides you with prompt, actionable information so you’ll know exactly what your customers are...
by David Lively | About Retail, Blog, Communication, Family Business, Web Strategy
In this morning’s New York Times I was struck by recent purchase of the Chicago Cubs and Wrigley Field by the Ricketts family from TD Ameritrade fame. This reminded me of furniture store stories for several reasons. The Cubs haven’t won a World Series for 101 years,...
![When the only tool you own is a hammer, every problem begins to resemble a nail]()
by David Lively | About Retail, Blog, Communication, Web Strategy
Recently I’ve had the pleasure of spending a lot of time with several retailers in a round table setting. We talk at ease about television and radio and newspaper, but I often get blank stares when I bring up the subject of online strategy, ecommerce, SEO, PPC,...
by David Lively | About Retail, Blog, Communication, Family Business
Check out this excerpt from “How To Make Your Website Really Sell” in the September, 2009 issue of Entrepreneur Magazine featuring David Lively: Be sure to post toll-free phone numbers and e-mail addresses on every page, as well as fields for visitors to...
by Amy Lively | About Retail, Blog, Communication, Family Business, Retail Idioms
“Just the facts, ma’am, just the facts.” Ms. Jones might pull out this Joe Friday line when she’s furniture shopping. Even if she falls head over heels in love with a sexy chaise or a beautiful bedroom, she’s going to have to justify her financial investment with some...
