![Utilizing SEO: Why and How?]()
by David Lively | About Retail, Advertising, Blog, Communication, Marketing, Web Strategy
Part 1 of 3 Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV. Now, when print media is experiencing cutbacks,...
![Utilizing SEO: Why and How?]()
by David Lively | Blog, Communication, Web Strategy
Consumers have a lot to look at these days. We’re exposed to several thousand advertisements and websites each day, yet we remember very few of them – despite billions of dollars spent on advertising. How can you do a better job than your competition at attracting...
![Utilizing SEO: Why and How?]()
by David Lively | About Retail, Blog, Communication, Web Strategy
Technology has changed the retail world like nothing that has happened in the last 100 years. The same thing has happened in publishing, where 60,000 jobs have been lost in just over eight years. David Carr of the New York Times recently explained in an article...
![Utilizing SEO: Why and How?]()
by David Lively | About Retail, Blog, Communication
Strategy is a word few people truly understand. The military uses intelligence to determine how to approach a problem – how to think about it. In his new book Living On The Top Line, Joe Capillo uses the best research and intelligence available for the furniture...
![Utilizing SEO: Why and How?]()
by David Lively | About Retail, Blog, Communication, Family Business, Web Strategy
Over 17 years ago, Bruce Springsteen belted out, “You might need something to hold on to, when all the answers, they don’t amount to much, somebody that you could just to talk to, and a little of that human touch baby, in a world without pity.” Today more than...
![Utilizing SEO: Why and How?]()
by David Lively | About Retail, Blog, Communication, Family Business, Generations, Web Strategy
Ah, the good old days! Fact is, the furniture industry was successful in the 1950’s and the 1970’s and 1990’s. But “nothing fails like success,” says Gerald Nachman, cultural historian and founder of www.thecolumnist.com. Financial success turned our industry into a...
