![Sticks and stones will NOT break bones, but words CAN really hurt you]()
by David Lively | About Retail, Blog, Communication, Family Business
Words really do matter in advertising. Advertising written well will cause the reader or listener to take abrupt and unexpected changes in direction. Advertising should align with what really touches the customer, moving them and their hearts with meaning. Advertising...
![Sticks and stones will NOT break bones, but words CAN really hurt you]()
by David Lively | About Retail, Blog, Communication, Personality Type
For the first half of our life, passages are fairly easily marked. We go to school, get a job, find a mate, raise a family and contribute to our community. But a strange thing happens on the way to the finish line. The built in “life detector” begins to...
![Sticks and stones will NOT break bones, but words CAN really hurt you]()
by David Lively | About Retail, Blog, Communication, Family Business, Personality Type
“Jack of all trades, master of none” turns up more than 2 ½ million hits with a Google search. The phrase is the title of a book, a CD, a blog, a TV sitcom, and I’m certain a number of other things. Thinking about this old standby as it relates to...
![Sticks and stones will NOT break bones, but words CAN really hurt you]()
by David Lively | About Retail, Blog, Communication, Family Business
“Hangin’ On To The Good Times.” The catchy riff of the lyric is repeated over and over… “and we were fightin’ the good fight, hangin’ on to the good times.” This past week I had the pleasure of talking with (or emailing...
![Sticks and stones will NOT break bones, but words CAN really hurt you]()
by David Lively | Blog, Communication, Family Business, Personality Type, Retail Idioms
Remember Aunt Edna? The one who pinched your cheeks and mussed your hair every year at the annual reunion? You liked playing with her marble collection, and the awkward hug was the price of admission. Remember Uncle Frank? He grunted a gruff “howdy,” none...
![Sticks and stones will NOT break bones, but words CAN really hurt you]()
by David Lively | About Retail, Blog, Communication, Family Business, Personality Type
What do you make of this? A farmer planted seed. As he scattered the seed, some of it fell on the road, and birds ate it. Some fell in the gravel; it sprouted quickly but didn’t put down roots, so when the sun came up it withered just as quickly. Some fell in...
