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by David Lively | Blog, Communication, Family Business, Generations
TS Eliot said, “Business today consists in persuading crowds.” Do you believe your marketing and training message is persuasive? Does your organization show understanding, trust, threat, tension, surprise, substitution, specificity, social proof,...
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by Amy Lively | Blog, Retail Idioms
If you think you deserve one, you know exactly how an apology should be delivered. Eye to eye so you can see their pain. Face to face so you can sense their sincerity. And yesterday wouldn’t have been too soon. Have you ever received a false apology that...
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by David Lively | Blog, Family Business, Products
What would it look like if your online strategy worked perfectly? Site visits? Catalog pages? Phone calls to your store? Sign-ups for your online newsletter? In retail, “wins” are often defined by someone other than the business owner. Vendors design...
by David Lively | About Retail, Blog
Turning around a struggling business in these difficult economic times isn’t easy, but it’s possible. Wayne Rivers, the co-founder of the Family Business Institute, has some advice on how to make your business more lucrative than ever before. (MSNBC) Look...
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by David Lively | About Retail, Blog, Communication, Family Business
“She’s out there and she’s looking for you. This is not the time to play hide and seek.” So says Ray Allegrezza, Editor-In-Chief of FurnitureToday, in a recent editorial. “It’s always a good thing to be connected to your customers —...
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by David Lively | About Retail, Blog, Communication, Family Business
“Can’t act. Slightly bald. Can dance only a little.” Good thing Fred Astaire paid no attention to MGM’s review of his screen test. Beethoven’s violin teacher declared him hopeless as a composer, while Einstein’s teacher wrote that...
