![Does The Furniture Business Have Anything In Common With The Bus Stop?]()
by David Lively | About Retail, Blog
Rarely (maybe never) in the several years we have maintained our website and blog have I felt compelled to simply copy a story I read somewhere else. Today is an exception. I recently read a post from Seth Godin, who wrote: Becoming a bus company We all have a vision...
![Does The Furniture Business Have Anything In Common With The Bus Stop?]()
by David Lively | About Retail, Blog
The late John Wooden once said, “Failure is not fatal, but failure to change might be.” Wooden’s words ring true with today’s consumerism trends. Consider the American automobile industry. It nearly tanked because it stood by the production of large gas-guzzling...
![Does The Furniture Business Have Anything In Common With The Bus Stop?]()
by David Lively | About Retail, Advertising, Blog, Marketing
“What gets measured gets done,” said Jack Welch, former chairman and CEO of General Electric. Welch often credited much of his success during his 30 plus years at the helm of GE to hiring and evaluation of his employees. It is said that he spent as much as 50 percent...
![Does The Furniture Business Have Anything In Common With The Bus Stop?]()
by David Lively | About Retail, Advertising, Blog, Marketing, Web Strategy
Part 3 of 3 Beyond technology, here are three principles to remember when planning and executing an SEO campaign: Flow Remember, the reason you are trying to get your website to the top of the first page is because you want people to come to the site and look at your...
![Does The Furniture Business Have Anything In Common With The Bus Stop?]()
by David Lively | Advertising, Blog, Communication, Marketing, Web Strategy
Part 2 of 3 Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy: Title Each page on your website is coded with a unique title that is different than the page name. Depending...
