by David Lively | About Retail, Blog, Communication, Family Business, Generations, Personality Type, Products
To all the women out there who’ve ever unwrapped a vacuum cleaner, and to all the retailers who think the best ads are about product, price and promotion. Merry Christmas from The Lively Merchant
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by David Lively | About Retail, Blog, Communication, Family Business, Generations
On January 6, 1941 President Roosevelt forever changed to direction of the nation. He single handedly added freedoms beyond the American Constitution. It was never implied Americans should expect freedom from “want and fear.” While these are wonderful...
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by David Lively | About Retail, Blog, Communication, Family Business, Generations
491 years and 18 days ago, the 95 Thesis was nailed to the door in Wittenberg. In its day, this was the means of inviting scholars to debate important issues. Not a single person took the challenge. A decree condemning the views was issued. The decree was later...
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by David Lively | About Retail, Blog, Communication, Family Business
Pepsi forced Coke into the greatest marketing blunder of the 20th century. Coke couldn’t stand coming in second in the infamous Pepsi Challenge so they decided to change their classic winning formula. The results were nearly the death of a legend. This list of...
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by David Lively | Blog, Communication, Family Business, Generations
Regardless of the time zone or continent you call home, the last decade has been nuts. Sunday morning in Chicago I heard an older song for the first time, really. Here is the opening lyric: Oh, the last ten years, it’s been quite trip. Over thirty-six-hundred...
