Idiom: Shoppertainment

Idiom: Shoppertainment

We can’t even go to church anymore without expecting to be entertained. We want great music and puppet shows for the kids. We want to hear a message that tickles our ears, not pierces our hearts. Christmas has become a gross spending spree instead of a glowing...
Idiom: Shoppertainment

Idiom: Creativity

If you ask a class of second graders, “Can you dance? Can you draw? Can you sing?” they will all say yes. Ask a class of college freshman and they will all say no. Somewhere along the line we lose confidence in our creativity. Yet your customer longs to be...
Idiom: Shoppertainment

Idiom: Fear

What keeps you up at night? The unpaid invoice to your biggest vendor? The grinding sound when Truck 1 changes gears? Switch gears yourself and put on your “home” hat. Does your credit card statement keep you up at night? Your son’s grades? The leaky...