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by David Lively | About Retail, Blog, Communication, Family Business, Personality Type
I might be the only furniture guy with a brain on the bookcase next to my desk. Brain science has changed our understanding of free will, consciousness, memory, motivations and indeed, connections between the mind and the brain. There is branch of marketing called...
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by David Lively | About Retail, Blog, Communication
Why do customers unsubscribe from your email marketing? Just because you think you’re hot stuff doesn’t mean everyone else does. People don’t break up when things are going well. She says: “It’s like you scream at me every day; you...
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by David Lively | Blog, Communication, Family Business
When are we going to stop debating and begin fixing the problem? Whatever “the problem” may be, knowing when to stop talking and start walking are a key indicators of success. If we don’t ask enough questions, we’re likely to go off half-cocked...
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by David Lively | Blog, Communication, Family Business, Generations
TS Eliot said, “Business today consists in persuading crowds.” Do you believe your marketing and training message is persuasive? Does your organization show understanding, trust, threat, tension, surprise, substitution, specificity, social proof,...
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by David Lively | About Retail, Blog, Communication, Family Business
“She’s out there and she’s looking for you. This is not the time to play hide and seek.” So says Ray Allegrezza, Editor-In-Chief of FurnitureToday, in a recent editorial. “It’s always a good thing to be connected to your customers —...
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by David Lively | About Retail, Blog, Communication, Family Business
“Can’t act. Slightly bald. Can dance only a little.” Good thing Fred Astaire paid no attention to MGM’s review of his screen test. Beethoven’s violin teacher declared him hopeless as a composer, while Einstein’s teacher wrote that...
