by David Lively | About Retail, Blog
The story of green gets more interesting. The big mattress companies say there is no reason for concern. Do you believe them? Consider for yourselves. This is an opportunity to further develop your marketing message. Pick a side and tell the story until the sheep come...
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by David Lively | About Retail, Blog, Communication
Why do customers unsubscribe from your email marketing? Just because you think you’re hot stuff doesn’t mean everyone else does. People don’t break up when things are going well. She says: “It’s like you scream at me every day; you...
![Breaking Up Is Hard To Do]()
by David Lively | About Retail, Blog
After watching the NBA playoffs and attending a performance group meeting at Wilson Carpet and Furniture in Coshocton, Ohio, I awoke this morning thinking about the story of David and Goliath. A group of furniture store owners came together for the last two days and...
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by David Lively | About Retail, Blog
You know the nagging feeling that you should have done something? Deep down inside a small voice calls out, nudges, pulls, and prods us to step out in faith. Crazy things, like creating a new way of doing business, or starting a new one all together. Or maybe...
by David Lively | About Retail, Blog
Turning around a struggling business in these difficult economic times isn’t easy, but it’s possible. Wayne Rivers, the co-founder of the Family Business Institute, has some advice on how to make your business more lucrative than ever before. (MSNBC) Look...
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by David Lively | About Retail, Blog, Communication, Family Business
“She’s out there and she’s looking for you. This is not the time to play hide and seek.” So says Ray Allegrezza, Editor-In-Chief of FurnitureToday, in a recent editorial. “It’s always a good thing to be connected to your customers —...
