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by David Lively | About Retail, Blog, Communication, Family Business, Generations, Web Strategy
Ah, the good old days! Fact is, the furniture industry was successful in the 1950’s and the 1970’s and 1990’s. But “nothing fails like success,” says Gerald Nachman, cultural historian and founder of www.thecolumnist.com. Financial success turned our industry into a...
![You can’t reason your way out of this]()
by David Lively | About Retail, Blog, Communication, Family Business
The last time paid newspaper circulation in the United States was at its current level, a new house was selling for $4,600, a gallon of gas was 15 cents and the average annual wage was $2,400. Oppenheimer’s Little Boy and Fat Man were about to bring World War II to...
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by David Lively | About Retail, Blog, Communication, Family Business, Products
The single most important number that directly impact your profitability doesn’t even appear on your financial statements: Customer Satisfaction. Our Ask Ms. Jones™ process provides you with prompt, actionable information so you’ll know exactly what your customers are...
by David Lively | About Retail, Blog, Communication, Family Business, Web Strategy
In this morning’s New York Times I was struck by recent purchase of the Chicago Cubs and Wrigley Field by the Ricketts family from TD Ameritrade fame. This reminded me of furniture store stories for several reasons. The Cubs haven’t won a World Series for 101 years,...
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by David Lively | About Retail, Blog, Communication, Web Strategy
Recently I’ve had the pleasure of spending a lot of time with several retailers in a round table setting. We talk at ease about television and radio and newspaper, but I often get blank stares when I bring up the subject of online strategy, ecommerce, SEO, PPC,...
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by David Lively | About Retail, Blog, Web Strategy
Your customer is most anxious on your website when she’s reviewing her cart. The cart page shows the cart total for the items added and the basic price – but often doesn’t show the tax or shipping charges – thus begins the fear of the unknown. Aside...
