by David Lively | Blog, Communication, Family Business
When are we going to stop debating and begin fixing the problem? Whatever “the problem” may be, knowing when to stop talking and start walking are a key indicators of success. If we don’t ask enough questions, we’re likely to go off half-cocked...
by David Lively | About Retail, Blog
After watching the NBA playoffs and attending a performance group meeting at Wilson Carpet and Furniture in Coshocton, Ohio, I awoke this morning thinking about the story of David and Goliath. A group of furniture store owners came together for the last two days and...
by David Lively | About Retail, Blog
You know the nagging feeling that you should have done something? Deep down inside a small voice calls out, nudges, pulls, and prods us to step out in faith. Crazy things, like creating a new way of doing business, or starting a new one all together. Or maybe...
by David Lively | Blog, Communication, Family Business, Generations
TS Eliot said, “Business today consists in persuading crowds.” Do you believe your marketing and training message is persuasive? Does your organization show understanding, trust, threat, tension, surprise, substitution, specificity, social proof,...
by David Lively | Blog, Family Business, Products
What would it look like if your online strategy worked perfectly? Site visits? Catalog pages? Phone calls to your store? Sign-ups for your online newsletter? In retail, “wins” are often defined by someone other than the business owner. Vendors design...