![The Lively Merchant Represents Retailers on HFIA Board]()
by David Lively | About Retail, Blog
FURNITUREToday recently reported that David Lively was elected to the HFIA Board of Directors: “Our board is on the front lines of the furniture industry every day,” said Frye. “They know exactly what keeps an independent retailer up at night. We...
![The Lively Merchant Represents Retailers on HFIA Board]()
by David Lively | Blog, Generations
Theodore Roosevelt made stuff happen. He didn’t have the patience to sit around and see what might come from Congress. On May 6, 1903, he declared the Grand Canyon unparalleled throughout the rest of the world. Then in 1908, without even a hint of authority, he...
![The Lively Merchant Represents Retailers on HFIA Board]()
by David Lively | About Retail, Blog, Communication, Family Business, Personality Type
I might be the only furniture guy with a brain on the bookcase next to my desk. Brain science has changed our understanding of free will, consciousness, memory, motivations and indeed, connections between the mind and the brain. There is branch of marketing called...
by David Lively | About Retail, Blog
The story of green gets more interesting. The big mattress companies say there is no reason for concern. Do you believe them? Consider for yourselves. This is an opportunity to further develop your marketing message. Pick a side and tell the story until the sheep come...
![The Lively Merchant Represents Retailers on HFIA Board]()
by David Lively | About Retail, Blog, Communication
Why do customers unsubscribe from your email marketing? Just because you think you’re hot stuff doesn’t mean everyone else does. People don’t break up when things are going well. She says: “It’s like you scream at me every day; you...
