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by David Lively | About Retail, Blog, Communication
“Reactance” is a swanky physchological word for manipulation. The idea of persuasive writing in the last 50 years was to make people believe the impossible by convincing them the business somehow knows their needs. It might sound like this: “You...
by David Lively | About Retail, Blog, Communication, Family Business, Generations, Personality Type, Products
To all the women out there who’ve ever unwrapped a vacuum cleaner, and to all the retailers who think the best ads are about product, price and promotion. Merry Christmas from The Lively Merchant
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by Amy Lively | Blog, Family Business, Retail Idioms
We can’t even go to church anymore without expecting to be entertained. We want great music and puppet shows for the kids. We want to hear a message that tickles our ears, not pierces our hearts. Christmas has become a gross spending spree instead of a glowing...
