by David Lively | About Retail, Blog
If we simply stay focused on bad news we will continue a self filling decline into the retail abyss. Yes business conditions are difficult. Possibly as difficult as they have been in the last ½ century, but retail furniture remains a numbers business. Is your...
by David Lively | Blog, Personality Type
Archetypes are based in the observation of differing but repeating patterns of thought and action that re-appear time and again across people, countries and around the world. Jung’s main archetypes are not ‘types’ in the way that each person may be...
by David Lively | Blog, Communication, Generations
The world-changers who are drinking Heineken on America’s college campuses today weren’t a speckle in their mother’s eye when Coke taught the world to sing. But almost one generation later (37 years, to be exact), these two ads are mirror images of...
by David Lively | Blog, Communication, Retail Idioms
You say, “This weekend only!” She says, “Not on my calendar!” There are many demands on your customer’s time. There are things she has to do, like go to work and get groceries and take the kids to the dentist. There are things she needs to do,...
by David Lively | Blog, Communication, Retail Idioms
No, not “idiot.” Idiom. It means: 1. an expression whose meaning is not predictable from the usual meanings of its constituent elements, as kick the bucket or hang one’s head, or from the general grammatical rules of a language, as the table round for the round...
