David has a great presentation called “Manage Your Media Mess” that helps you get the most bang for your media buck. He was taught by one of the masters, best-selling author Roy H. Williams of the Wizard Academy. Click here to read some straight dope from Roy about choosing the right media.
Says the Wizard of Ads, “Ad campaigns don’t fail because someone chose the wrong media. Ad campaigns fail because someone chose the wrong message. The job of the media is to deliver your message. Your job is to give the media a message worth delivering.”
And, we would add, your job is to give the customer the experience you promised in your message. David can help with that, too.