![Utilizing SEO: Strategy]()
by David Lively | About Retail, Advertising, Blog, Marketing, Web Strategy
Part 3 of 3 Beyond technology, here are three principles to remember when planning and executing an SEO campaign: Flow Remember, the reason you are trying to get your website to the top of the first page is because you want people to come to the site and look at your...
![Utilizing SEO: Strategy]()
by David Lively | Advertising, Blog, Communication, Marketing, Web Strategy
Part 2 of 3 Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy: Title Each page on your website is coded with a unique title that is different than the page name. Depending...
![Utilizing SEO: Strategy]()
by David Lively | About Retail, Advertising, Blog, Communication, Marketing, Web Strategy
Part 1 of 3 Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV. Now, when print media is experiencing cutbacks,...
