Thursday afternoon I mistakenly made a post to our site that was “not ready for primetime.” I screwed up. It just so happens the screw up is exactly what I needed to help this post really make the point.

You see, we make the assumption that since you understand the technical work of a business, you understand a business that does that technical work. The E-Myth talks about the technician mentality. Just because a person is a doctor doesn’t mean they are capable of running a medical practice. A mechanic cannot necessarily manage a auto repair shop. Finally, just because someone can run a company doesn’t mean they can market it.

If you want to talk more about the pick-up lines that are working in the 21st century I suggest you attend our no holds-barred meeting in February.

It’s happening day before the opening day of this winter’s market.

In this case, what happens in Vegas won’t stay in Vegas.