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Monday, October 20th, 2008

Recession Survival Kit, Part III

Today I spoke to retailers at the High Point furniture market. We discussed the two types of customers. They are transactional and relational.
I’m often asked, “Which one is best?” Or, “How do I attract this type or that?”
There’s more than one answer.
Every person has a transactional mode and a relational mode of shopping. And the [...]