Blog
Idiom: Tranquility
Smell the suntan lotion… taste the piña colada… run your fingers through the warm sand… listen to the seagulls… gaze into the clear blue water… Where is your perfect picture of tranquility? Maybe it's not a beach. Maybe it's a ski slope or a deer blind. We all have...
What’s Love Got To Do With It?
I might be the only furniture guy with a brain on the bookcase next to my desk. Brain science has changed our understanding of free will, consciousness, memory, motivations and indeed, connections between the mind and the brain. There is branch of marketing called...
Sick of Green?
The story of green gets more interesting. The big mattress companies say there is no reason for concern. Do you believe them? Consider for yourselves. This is an opportunity to further develop your marketing message. Pick a side and tell the story until the sheep come...
Breaking Up Is Hard To Do
Why do customers unsubscribe from your email marketing? Just because you think you're hot stuff doesn't mean everyone else does. People don't break up when things are going well. She says: "It's like you scream at me every day; you don't like me anymore." She means:...
What’s in your skillet?
When are we going to stop debating and begin fixing the problem? Whatever "the problem" may be, knowing when to stop talking and start walking are a key indicators of success. If we don't ask enough questions, we're likely to go off half-cocked and make half-baked...
Rebel against low expectations
After watching the NBA playoffs and attending a performance group meeting at Wilson Carpet and Furniture in Coshocton, Ohio, I awoke this morning thinking about the story of David and Goliath. A group of furniture store owners came together for the last two days and...
And that has made all the difference.
You know the nagging feeling that you should have done something? Deep down inside a small voice calls out, nudges, pulls, and prods us to step out in faith. Crazy things, like creating a new way of doing business, or starting a new one all together. Or maybe it's a...
How to persuade a crowd
TS Eliot said, "Business today consists in persuading crowds." Do you believe your marketing and training message is persuasive? Does your organization show understanding, trust, threat, tension, surprise, substitution, specificity, social proof, similarity,...
Idiom: Apology
If you think you deserve one, you know exactly how an apology should be delivered. Eye to eye so you can see their pain. Face to face so you can sense their sincerity. And yesterday wouldn't have been too soon. Have you ever received a false apology that annulled...